Make it stand out.
I created Faev, a female-first roommate and sublease app launching in NYC and LA. Even before launch, Faev built real momentum: I went viral 6 times, with videos hitting 264k, 112k, 54k, 20k and 47k views, each driving interest and signups.
From zero, I grew a waitlist of 320 people, started a community group of 70+ members, and launched a brand ambassador program to turn early supporters into advocates.
Faev proves that with the right brand and strategy, you can spark excitement and build community before a product even goes live.
Make a splash.
This is the introductory video to Faev — it generated 14.5k views on TikTok and 17.2k views on Instagram, helping us kickstart buzz and grow our early waitlist. Take a look at our Instagram account below!
